Hooray for Millennials and Gen Z! There are plenty of social media apps for all your needs out there. These two generations are considered to be the most digitally connected generations. In fact, they become more skillful and enthusiastic when it comes to social media shapeshifting.
Millennials tend to see social media as a perfect place to affect social change and build their personal brand. As for Generation Z, they desire for greater control and wariness to social networks.
While Millennials spend about five hours a day on social media platforms, Gen Z spends closer to six hours per day. Almost half of them check their feeds more often.
Whether you belong to Millennials or Gen Z, the following social media apps are preferred by most people in their 20s:
Instagram is not the only stranglehold on young generations in the US but In different parts of the world. In fact, 64.59% of Gen Z said that they check Instagram every day. Through this app, they can share images, stories, and videos. Just recently, this social media app comes with the latest feature called IGTV that can support long videos.
TikTok may be one of the newest social media networks, but it already gained the interests of not just the interests of young people but also adults. It is the most downloaded app in the world in 2018, with 550 million active users.
This social media app can record up to 60 seconds and comes with music that supports edit features and special effects. By simply adding filters and effects, you can make a video with creativeness.
With 51.29% of Gen Z that expressed interest to this social media app, Snapchat is very popular among the youngest generation. This social media app has 314 million uses, and a large portion of it is people in their 20s.
With Snapchat, you have the opportunity to enjoy instant messaging, share videos, video chat, and so much more. It also allows you to send an image or video together with a message.
With 2.41 billion active users every month, it’s no surprise why Facebook is among the world’s widely used in the world. A large portion of it belongs to the Millennials and Gen Z. This social media app allows you to share images, views, videos, and even grow a business.
YouTube is among the social media apps that have a firm grip on Generation Z, with 62.48% respondents. It has 1.8 billion monthly active users where people can share videos, document their lives, introduce adverts, and many more.
No doubt, different social media apps become more important to young consumers. Despite being stuck at home or physically away from friends, people in their 20s can still build a social circle, but virtually. They became more reliant on different social media networks, where these help them to connect with others and get distracted and comforted.
Which among the social media apps is your favorite? Let us know.