Many decision makers have been critical of cloud based services due to the security risks of taking sensitive data online, but according to a recent Ponemon Institute report, 53 percent of the 5,205 businesses and IT managers surveyed said they were already using these services to store data. Before moving information to the cloud, organizations must make sure they have plans for securing what will be held.

According to the report, 35 percent of respondents said the cloud has decreased their security posture and 15 percent said security improved after implementation. More than 60 percent of respondents whose companies transfer important data to the cloud believe the provider as the primary responsibility of security, but this may not necessarily be the case every time, so diligence must be done to ensure sensitive data is safeguarded.

"Perceived responsibility for data protection, awareness of security measures, confidence and impact on overall security posture illustrate important regional and service type differences but overall the trend is positive," said Larry Ponemon, chairman and founder of the Ponemon Institute. "Respondents generally feel better informed, more confident in their cloud service providers and more positive about the impact on their security posture compared with last year."

TechTarget said planning and negotiating for what will be expected and received from cloud based services will give organizations a competitive edge and a secure framework to use the technology.