There's a lot of hype in the cloud based services industry. Although much of it is true, IT professional Jason Tooley wrote on The Guardian's website that there is a lot of misinformation out there. Each organization should look into the cloud itself and see what kind of benefits it could have for its business, as many end up thinking about the cloud in terms that do not fit the platform. One half-truth is that many think that every cloud solution will result in vendor lock-in. However, Tooley emphasized that many providers allow for choice and flexibility.

"Businesses don't need to be locked into single, proprietary, all-in-one solutions, but should instead have the flexibility and freedom to choose the best virtualization, networking, storage solutions and hardware for their requirements," he said. "An open, no lock-in architecture allows businesses to run multiple hypervisors, adopt different networking and storage topologies and support industry standards such as Amazon web services' API."

Another issue that organizations have to separate the truth from the lies is the comparison between cloud computing and server virtualization. While both are ways to manage and provision infrastructure resources in a data center, each have their differences. The cloud is also not an island, Tooley wrote, meaning that organizations are able to utilize cloud computing services and legacy software at the same time with the right provider.

As a last cloud misconception, he said it is not a "top-down" service, as it is likely being driven more from the bottom-up with users who are not executives bringing their own cloud and using it to innovate.

"This is why the cloud revolution is so powerful and the consumerization of IT is facilitating the movement," he wrote. "Users are already there and many c-level executives are now trying to catch up. Those who embrace the cloud sooner rather than later will gain increased business agility and innovation before competitors do."

Companies may want to start getting familiar with cloud based services sooner rather than later, as a report by Neovise shows that 54 percent of organizations are already using some form of the technology. The report said 45 percent of public cloud users stated the quality of the cloud they were using was very important while 34 percent felt the quality of infrastructure components was somewhat important, showing that different companies have unique ways they can work with the cloud that may be better for their organization than another.