As a growing number of organizations use cloud computing for a variety of purposes, video conferencing and telepresence applications will see an increase in popularity, according to a recent study.

The study, entitled Enterprise Telepresence and Video Conferencing, was conducted by Infonetics and examined market size, vendor market share and analysis for a variety of video conferencing and telepresence solutions.

According to the study's results, annual enterprise spending on videoconferencing and telepresence grew by approximately 18 percent in 2010, to a total of $2.2 billion worldwide.

The study also predicted the enterprise videoconferencing and telepresence market will grow by more than 100 percent between 2011 and 2015. By 2015, the market will be worth an estimated $5 billion, according to the study.

Matthias Machowinsku, directing analyst for enterprise networks and video at Infonetics, said videoconferencing "continues to be one of the top trends in telecom, as evidenced by strong growth in the enterprise video market."

"Businesses worldwide are looking for richer means of communications with their employees, partners, and customers and enterprise videoconferencing and telepresence solutions are a natural fit," he said.

The importance of videoconferencing for businesses and consumers alike is increasingly being recognized by manufacturers and service providers. Apple's recently released iPad 2 incorporates a camera that enables the device to be used for video-enabled communications.