Part of the allure of SaaS providers is having access to a complete IT team without having to employ a whole set of programmers and developers. According to Cloud Computing Journal, SaaS providers should use this when marketing themselves to smaller business.

IT integration for small businesses has become increasingly widespread, but those not in the cloud are likely losing some business while fiddling with technology that an SaaS provider could fix without much trouble.

Throughout the world, there 73.5 million small businesses that make up 40 percent of all IT spending. SaaS providers that overlook small business are losing out on a lot of money.

"Most SMBs surveyed were generally aware of the cloud, they were somewhat reticent to dive in and procure services," according to Cloud Computing Journal. "Several reasons were given for this, including hype over substance, internal resistance and security concerns - all of which suggest that we need to work harder to get the cloud benefit message across."

Rackspace, an SaaS provider, reported earlier this month most small businesses are unaware of cloud computing's full capabilities.ADNFCR-2553-ID-19635755-ADNFCR