When Joe McKendrick of Forbes said cloud computing may lose a lot of luster with enterprises in 2012, he doesn't mean that it will fall out of favor. Instead, McKendrick believes the new shine of the cloud will fade and it will become more commonplace among end users and businesses alike.

"There’s an assumption that 'cloud computing' as a category will keep growing. But should it?" McKendrick asks. "No company should plan to adopt or subscribe to cloud” just because it’s 'cloud.' Rather, it’s all about the applications, and how they fit into the business."

He points to a survey by Peachtree Capital Advisors, which shows that a majority of venture capitalists believe that there will be a large amount of investment growth in the technology in the next few years. He also highlights a survey by Microsoft Canada, which found that 19 percent of those using the cloud in some fashion don't know they're in it. These factors will lead to greater growth, but perhaps less glory.

With all of this, he said there are still issues to work through in the cloud that will be important in 2012, such as security, who ultimately pays for cloud services in a business structure and how the cloud computing industry will be governed.