Amazon's EC2 cloud service recently suffered a system fail, resulting in a period of downtime for the popular service. While no explicit blame has been placed, the outage raised some concerns about the platform's reliability. However, Amazon is firm in its belief that the cloud represents the future of information technology.

According to Reuters, Amazon is investing heavily in cloud computing architectures. The initiative has led to decreased profits in the immediate future for the online services provider, yet the company said it believes its effort will further promote cloud solidarity in the long term.

The company is set to release its first-quarter earnings this week. The news source reported that it expects Amazon's shares to fall slightly. However, there is an upside to the company's market analysis, as traders expect total reported sales to increase by 33.4 percent.

The media organization stated sales successes can be tied in with the company's foray into the cloud, which was recently enhanced by a virtualized music service offering.

According to Pocket-Lint, Amazon's cloud initiatives are ahead of its main competitors Google and Apple. The cloud drive, which is principally a music player, has been credited as the innovative tool behind this early lead.