Companies and consumers both benefit substantially from the move to green IT and other energy-efficient technologies, according to a report from Frost & Sullivan, a global market research and analysis firm. The report cited reducing IT costs and greenhouse gas emissions as the primary benefits for companies.

Frost & Sullivan isn't alone, either. InformationAge.com cited a Cisco survey stating 46 percent of businesses in the United Kingdom believe green IT is key to becoming environmentally friendly.

It had been suggested that a lagging economy would delay the implementation of green IT systems, but Frost & Sullivan stated, in a report on January 20, "a cross vertical enterprise survey conducted by Frost & Sullivan at the end of 2008 revealed that close to 600 business leaders expected to increase their environmental investments by 67 percent over 2009-2010."

The report stated further that the organizations saw the shift as not only an ethical obligation, but an action necessary to continued growth and success.

Going green was also proven cost effective on a much larger scale. Pike Research reported February 4 that smart grids will greatly reduce energy costs in both the short and long term.ADNFCR-2553-ID-19601426-ADNFCR